LEGAL SERVICES · the diagnostic
Four dimensions that decide whether an AI engine can cite you.
Phase2 scores a firm's public digital presence the way an AI engine reads it: across the layers that determine whether your expertise is legible, verifiable, and worth surfacing. It's the same rubric we've run against 26 peer firms and six professional-services benchmarks.
AI
Visibility
The factors that let engines read, verify, and cite your expertise.
- Named-author attribution
- Structured content
- Topical depth, and
- Off-site signals.
Content
Strategy
The difference between reactive publishing and authoritative publishing.
- A named format
- A point of view, and
- A cadence engines learn to expect.
Web
Experience
Industries architecture, practice depth, and bio structure: how a buyer and a crawler both experience the firm and reach expertise in two clicks.
Digital
Maturity
Legal-tech investment, innovation programs, and internal AI initiatives: organizational commitment, not marketing spend.