Measure Your AI Search Traffic
Measuring GEO (Generative Engine Optimization) vs. SEO requires an entirely different mindset. The goal isn't to get the click, it's to ensure your content is discovered, cited, and accurately interpreted by AI-enhanced search engines.
Our custom dashboard will get you started with data specific to your site. Get yours to:
- Compare your GEO results to your traditional SEO results
- See which of your pages garners the most AI attention
- Understand the impact of each generative engine: ChatGPT, Perplexity, Claude, etc
- Track GEO and SEO trends over time
Curious how your organization shows up in AI-driven search results?
Let’s take a look.
Important Note About Access:
If you're not seeing your custom results, it's because your email doesn't have GA4 access for your site. To request access, reach out to your GA4 admin and ask for at least Viewer or Analyst permissions, using the Google account you'll sign in with. Once you can see your property at analytics.google.com, refresh the dashboard to load your GEO and SEO insights.
Compare SEO to GEO Sessions
See GEO Traffic Over Time
What's Next?
This dashboard is just the start. Next, you need to get specific and create a plan to optimize your GEO strategy.
- Can your site handle the additional bot activity from LLMs, and is it reporting them correctly?
- What content might be crawlable by AI but not compelling to humans? Think technical documentation, data reports, case studies, and authoritative references that build AI trust.
- How can you optimize your Schema markup for better visibility and accuracy in AI results?
- Are your business profiles, directory listings, and third-party platform data consistent across the web?
Ready to optimize for the GEO era?
Your LLM traffic data tells only part of the story. Phase2's Principal Strategist of Data & Insights, Jason Hamrick, has helped organizations anticipate and embrace the rapid changes AI brings to the search landscape.
Connect with Jason to talk through what your data is telling you and where to go next.