Join us for
HCIC
November 5-8, Los Angeles
Phase2 is headed to LA for HCIC and we can't wait to see you all for amazing inspiration, ideas, and connection. Join us for our great lineup of sessions and roundtable, learn about what health—connected means in our booth, attend our evening event, and say hello to our experts.
Catch our experts
Catch our experts
Tech Triumphs: An Entertaining and Enlightening Expedition into the Potential of Digital Health
This master class explores how digital technology is transforming the healthcare industry and revolutionizing the patient experience. Hear from experts from Southwestern Health Resources, Tufts Medicine and Phase2 as they share their experiences in digital transformation. Find practical strategies to leverage digital solutions to enhance patient engagement, improve healthcare delivery and drive profitability. Delve into the challenges and opportunities presented by the healthcare landscape and discuss how to develop a personalized digital health experience that caters to consumers' needs throughout their healthcare journey.
Speakers
- Daphne Tam, Interim Head of Marketing & Communications, Southwestern Health Resources
- Susie Germer, Senior Director of Marketing & Digital Strategy, Tufts Medicine
- Marshall Schoenthal, Industry Principal, Healthcare, Phase2
- Gregg Shanefelt, Principal Engineer, Mobile, Phase2
Embracing the Paradox of Control: Harnessing the Power of Flexibility in Digital Content Strategy
In today's rapidly evolving digital landscape, organizations are faced with the challenge of balancing operational efficiency with effectively communicating their brand values to target audiences. To meet this challenge, a "freedom within a framework" approach is crucial. In this session, hear how Michigan Medicine uses this framework to provide stakeholders with both the structure necessary to create a consistent brand experience across complex digital ecosystems and the flexibility to meet varying business and user needs. Learn how at the heart of this approach is a strong foundation of branding elements, visual guidelines and a well-defined content strategy. The key to unlocking the power of flexibility lies in a component-based design system. This session is sponsored by Coffey Communications.
Speakers
- Denise Beaudoin, Director of Digital Strategy & Engagement, Michigan Medicine
- Kathleen Veneziano, Managing Director, Phase2
Stay tuned for details about our evening event!
Monday, November 6
eHealthcare Awards at HCIC
November 5, 2023
6:30pm - 8:30pm
Make your plans to join us on Sunday night, November 5th, at this newly combined awards event. Get the full details here.
