The Future of Digital Analytics: Google’s New Page Experience Update, GA4, FLoC, and More

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Modern analytic technologies are pressing forward with an emphasis on the human-centered experience, new data privacy regulation

To help prioritize your efforts in the coming months, we’ve curated four game-changers to get ahead of in 2021 to ensure you’re taking advantage of the next generation of digital analytics: 

1. Start Tracking Google’s New Page Experience Search Signals, Specifically Core Web Vitals 
2. Deploy GA4 Alongside Your Existing Universal Analytics Properties (ASAP) 
3. Leverage the Full Suite of Google’s Data Analytics Products 
4. Shift Your Tracking Mindset to Privacy-First