Search Isn’t What It Used to Be. Is Your Brand Ready?
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Generative AI has changed the rules of patient discovery. Platforms like ChatGPT, Perplexity, and Gemini now deliver answers directly, often without sending people to your site. For health organizations, that means visibility is no longer about rankings alone.
What You’ll Learn in This Guide
Understanding Generative AI and Organic Search: A Healthcare Marketer’s Playbook breaks down the seismic shift from SEO (Search Engine Optimization) to GEO (Generative Engine Optimization), and gives you practical steps to adapt. Inside, you’ll discover:
- Why clickthrough rates are declining and visibility is now the metric that matters
- How AI blurs the line between your website and every other digital touchpoint
- What the new measurement paradigm looks like (citations, impressions, and trust signals)
- How schema, structured data, and consistent listings strengthen your brand in AI results
- The hidden risks and opportunities of AI surfacing content you didn’t expect
Who Should Read This
This playbook is designed for:
- Health marketing leaders who need to understand how patients now find care
- Digital teams rethinking measurement and optimization in the AI era
- Executives concerned about brand reputation, visibility, and trust