Who Moved My Pixels?

Have you ever wondered why that button is where it is? Or why we landed on those font sizes and pairings? Or do I really need to move this headline up 10 pixels?

In this session, we reveal how design decisions aren’t arbitrary, but are rather heavily based on what cognitive science, the interdisciplinary, scientific study of the mind and its process, has taught us about how humans acquire knowledge and process the world.

Come learn and understand how web design best practices are deeply rooted in the human brain and the disciplines of psychology, philosophy, neuroscience, linguistics and anthropology.