Phase2’s Intelligent Customer Experience Solution
Health systems need modern, high-performing websites, but building from scratch is costly and complex. Health iCX by Phase2 is a proven, pre-configured digital solution designed specifically for healthcare.
Built on over a decade of experience, Health iCX eliminates the guesswork, enabling teams to quickly launch a best-in-class, patient-first website. With an evidence-driven approach, it streamlines digital transformation so you can focus on engaging patients, driving conversions, and optimizing experience — not on custom development.
Why Phase2 Health iCX?
- Proven & Data-Backed – Built from real-world insights and user data from top health systems.
- Faster Time to Value – Get up and running fast, with a flexible, pre-built foundation.
- AI Enabled – Unlock new levels of personalization, automation, and predictive intelligence to enhance patient experience and optimize marketing impact.
- Scalable & Customizable – A structured yet adaptable platform designed to grow with your organization.
- Optimized for Healthcare – Designed for patient and provider engagement, with deep integrations.
How it Works
Health iCX provides a framework for every element of a health systems website, including a full customer experience feature suite. Health iCX is fully HIPAA compliant and protects data privacy at every level and is enabled by AI for intelligent insights and efficiencies.
Informed by the Best
Why Health Systems Choose Phase2's Health iCX
- Cost Effective
Lower total cost of ownership than fully custom builds. - Faster to Launch
Launch in weeks, not years. - Future Proof
Designed to grow and scale with your health system.
Product Features
Healthcare-Tailored Foundation
- Built on Drupal, Sitecore, Adobe Experience Manager, and Optimizely and optimized for healthcare website needs
- Pre-configured layout builder and design system
- Optimized for SEO, accessibility, and mobile performance
Patient and Provider Search Functionality
- Integrated provider and location search with Solr, Yext, and more
- Customizable taxonomies for specialties, locations, and services
- Smart filters and personalization to improve patient experience
Content and Marketing Capabilities
- Pre-built content templates for articles, services, and landing pages
- Personalization-ready for tailored user experiences
- Analytics and measurement tools: GA4, FreshPaint, Tealium, and more.
Enterprise-Grade Security and Scalability
- SSO and role-based permissions for secure user management
- Cloud-ready architecture, deployable on Acquia, Pantheon, or self-hosted
- Scalable and extensible to support future growth
Pre-Built Integrations
- EHR connectivity
- Marketing automation tools
- Event management & webforms
Ready to Transform Your Healthcare Website?
Let’s talk about how Phase2’s Health iCX can help your health system launch a faster, smarter, and more patient-centric digital experience.