As the pressures to upgrade to GA4 heighten, health systems are asking urgent questions in the face of the unknown. Is GA4 HIPAA compliant? Is our patient data safe? If not – what other analytics tools are out there?

Watch the replay of this Expert Advice Live event to:

• Hear from Phase2’s expert data privacy team as they recap the research they’ve done around GA4 and HIPAA compliance for Phase2 clients
• Learn exact details about GA4’s data usage and privacy practices
• Discover GA4 and web analytics alternatives

At Phase2 we take personal information and data security seriously. We maintain comprehensive HIPAA privacy policies and procedures overseen by a designated HIPAA Compliance Officer. We take very seriously the notion of protecting confidentiality, integrity, and availability of personal data. Our people-centric approach is paramount to how we operate.

This piece represents our experienced take on a topical regulatory issue affecting many healthcare organizations. Phase2 is not a legal entity, and the content in this document is not legal advice. Consult your privacy and legal team about your organization’s use of Google Analytics 4.