Balancing Privacy and Performance: Navigating Healthcare Marketing

Healthcare marketers face a challenge: balancing high-performance marketing with compliance to HIPAA and OCR’s latest guidance. While marketing demands ample data, HIPAA and OCR regulations limit data sharing. This dilemma often forces marketers to prioritize either compliance or marketing effectiveness.

However, marketers can achieve both compliance and marketing success by adopting an approach that prioritizes data governance and regulatory adherence. 

Freshpaint and Phase2 showcased how organizations could effectively navigate OCR’s guidance while executing high-performance marketing campaigns securely and responsibly.
 

You'll learn:

• The key components of OCR’s latest guidance regarding the use of online tracking technologies and analytics proxies
• Strategies for implementing a tangible data infrastructure plan that aligns with HIPAA compliance requirements
• Actionable approaches for healthcare marketers to effectively utilize popular marketing platforms like GA4, Meta Ads, and Google Ads while ensuring compliance with HIPAA regulations
   

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