A Webby Award-Winning, Fan-First Experience
From Lagos to London
Legendary Premier League soccer club Arsenal FC wanted a digital experience that truly connected with their growing global fanbase. Arsenal FC had three primary goals: Deliver an unparalleled and contextual fan experience, make life easy for their content and media teams, and integrate backend systems to develop a scalable customer data profile framework.
The end result, a Webby Award-winning fan engagement platform, serves personalized content, email notifications, and offers, while also delivering a completely revamped and customizable match day experience.
17% increase in site users
4 second improvement for average page load time
21% increase in Arsenal Direct (retail) sales
150,000 page views per month for newly introduced season ticket holder section
Increasing Online Revenue
On the backend, MS Dynamics 365 is collecting key information on memberships, ticket activity, and event registration, while integration with a Hybris e-commerce suite also surfaces retail trends to boost online sales, making the site a growing revenue stream for the club.
Elsewhere, a new Gigya powered single-sign-on feature ensures easy and seamless user authentication across devices, moving the club away from a legacy membership system and drastically improving the user experience.
Customer Data Profiling With Drupal 8
By combining Drupal 8 with a number of personalization tools and other systems to produce a scalable Customer Data Profile, the new Aresnal.com can now deliver an unparalleled and contextual fan experience.
On match days, the site seamlessly switches to a minute-by-minute 'commentary mode', shifting the design and UX to focus attention on live games. With the new match day feature, editors can easily embed near real-time social media content, videos, and images giving Arsenal fans the next best thing to actually being in the stadium.
Arsenal Football Club exists to make our fans proud wherever they are in the world and however they choose to follow us.
That pride is driven by success on the pitch. This means winning trophies. It also comes through our style of play, our focus on developing youth talent, our magnificent stadium, our broader contribution in the community and our self-financing approach.
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