GA4 + HIPAA Expert Advice

As the pressures to upgrade to GA4 heighten, health systems are asking urgent questions in the face of the unknown. Is GA4 HIPAA compliant? Is our patient data safe? If not – what other analytics tools are out there?

Watch the replay of this Expert Advice Live event to:

• Hear from Phase2’s expert data privacy team as they recap the research they’ve done around GA4 and HIPAA compliance for Phase2 clients
• Learn exact details about GA4’s data usage and privacy practices
• Discover GA4 and web analytics alternatives

At Phase2 we take personal information and data security seriously. We maintain comprehensive HIPAA privacy policies and procedures overseen by a designated HIPAA Compliance Officer. We take very seriously the notion of protecting confidentiality, integrity, and availability of personal data. Our people-centric approach is paramount to how we operate.

This piece represents our experienced take on a topical regulatory issue affecting many healthcare organizations. Phase2 is not a legal entity, and the content in this document is not legal advice. Consult your privacy and legal team about your organization’s use of Google Analytics 4.