To Justify Or Optimize? Getting The Most Out of Your Marketing Attribution

Chris Jorgenson | Director, Strategic Partnerships

Karina Schuelke | Director of Digital Strategy

Annie Stone | Director of Marketing Services

August 27, 2020

Join Phase2 Strategists Annie Stone and Karina Schuelke as they discuss implementing multi-touch attribution to help your marketing efforts thrive.

Unlock insights in your data, create targeted and strategic testing opportunities, and provide new approaches to consider as you plan future iterations of your marketing strategy.

What You’ll Learn:

  • Why create an experimentation culture?
  • How to make attribution actionable
  • What kind of attribution is right for your organization?
  • How to get started successfully
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